The importance of a mobile-friendly website

The world leans increasingly on technology, and businesses must transform to compete. Having a mobile-friendly website is fundamental in the current digital era. As more and more people use their smartphones to access the internet, a business’s success can be significantly impacted by having a website optimized for mobile devices.

In Singapore, almost 88% of people used their smartphones to access the internet in 2020, and this will increase to approximately 94% by 2026.
According to Statista.

What is a mobile-friendly website?

A mobile-friendly website is created for mobile devices like smartphones and tablets. These websites are designed to work well with mobile devices, touchscreens, and slower internet connections. Mobile-friendly websites change the functionality, font size, and layout to provide a great user experience on mobile devices.

Why Having a Mobile-Friendly Business Website is important?

Mobile Traffic Growth

People now access the internet primarily through their smartphones. More than half of all internet traffic currently comes from mobile devices. Having a website that is not mobile-friendly increases the risk of losing your potential clients.

Enhance User Experience

A mobile-friendly website enhances the user experience. Nowadays, users anticipate a seamless and user-friendly experience when they browse your website on a mobile device. Users could have trouble navigating your website, accessing the necessary information, and finishing tasks if it is not optimized for mobile devices. Users could have a frustrating experience and leave your website to look elsewhere. You can offer a good user experience and raise the possibility that visitors will stay on your site and convert by creating a mobile-friendly website.

Better Search Engines Ranking

Search engine results (SERPs) from Google or Bing prioritise mobile-friendly websites. If your website is not optimized for mobile devices, search engine results (SERPs) may not show your website as highly. This may significantly impact the visibility and traffic to your website. And your competitor may gain this advantage over you.

Competitive Benefit

A mobile-friendly website could give you a substantial competitive advantage over your competitors. Your brand may stand out from competitors by offering a satisfying mobile user experience. This could improve client engagement and brand loyalty.

Higher Conversion Rates

Every business website should aim to increase conversions. A mobile-friendly website can enhance conversions, whether you want customers to buy something, subscribe to a newsletter, or contact your business. You may encourage customers to take the desired action on your site by offering a seamless user experience and a simple-to-use interface.


A mobile-friendly business website is fundamental due to the prevalence of smartphones. You may enhance user experience, boost traffic and search engine rankings, gain a competitive edge, and boost conversions by optimizing your website for mobile devices. Make sure your website is mobile-friendly right away to avoid falling behind.


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To create a great website, we must have a good understanding of your business, going beyond just what you desire.

By gaining a thorough understanding of the Operations, Marketing Objectives, and Target Audience of your business.

Then we can identify the crucial functions and features your website must have and develop a strategy that supports both your short-term and long-term goals with your website.